Influencer Invoice Template

An influencer invoice needs five things: who it's from and to, a unique invoice number and date, itemized line items (each deliverable, plus usage rights, exclusivity and any add-ons on their own lines), the total with payment terms and a due date, and how to pay you. If the brand gave you a PO number, it goes on the invoice too.

Below is every field, a filled-in example of a complete invoice, how to write line items, and the payment terms and methods creators commonly use. If you track deals in STAKD, the invoice is generated from the campaign, so most of these fields come from details you've already recorded.

Every field an influencer invoice needs

Header

• The word "Invoice." Sounds obvious. Some AP systems sort by document type.
• Your name or business name, mailing address, email and phone. If you operate under a business name, use the one on your W-9.
• Your logo (optional).

In STAKD, your business details and logo are saved once in invoice settings and appear on every invoice.

Bill to

• The brand's legal name, as it appears in the contract. Not the Instagram handle.
• Billing address.
• Contact name and AP email, if they gave you one.

If an agency booked you, bill the agency unless the contract says otherwise. In STAKD, bill-to details come from the campaign's linked brand contact, so that contact should carry the legal name and AP email.

Invoice details

• Invoice number. Unique and sequential (1001, 1002, 1003). Never reuse one.
• Invoice date. The date you send it.
• Due date. The actual date, calculated from the terms.
• PO number, if the brand uses purchase orders. Invoices without one are often held.
• Campaign or contract reference. The campaign name or contract date, so AP can match it.

Line items

One line per thing the brand is paying for. Each line has a description and amount, and often a quantity and rate. More on this below.

Totals

• Subtotal.
• Discounts, if any, shown as a separate line.
• Sales tax, only if it applies. Whether sales tax applies to creator services depends on the state and on what's being sold, so creators generally check their own state's rules rather than adding tax by default.
• Total due.
• Amount already paid (for example, a deposit) and balance due, on a second or final invoice.

Payment terms and instructions

• Terms: "Net 30" plus the written due date.
• Accepted payment methods and the details needed for each.
• Late fee terms, if your contract includes them. An invoice can restate a contract term; it generally can't add a new one the brand never agreed to.

In STAKD, payment instructions (bank details, PayPal or Venmo) are saved once and printed on each PDF; terms, the PO number and anything else specific to one invoice go in the invoice notes.

Notes

• Links to the live content.
• A thank-you line.
• Your tax ID? Usually not. Your TIN goes on the W-9, which the IRS describes as the form for giving your TIN to a payer who files information returns (IRS: About Form W-9). There's no need to print your SSN on an invoice that gets forwarded around.

Filled-in example

This is an illustration with made-up names and numbers. It isn't a pricing recommendation. For pricing, see how much to charge for a brand deal.

INVOICE

From: Jordan Rivera Media · 123 Example St, Springfield, IL 62701 · jordan@example.com Bill to: Example Outdoor Co., Inc. · Attn: Accounts Payable · ap@exampleoutdoor.com · 500 Market Ave, Denver, CO 80202

Payment methods: ACH or wire to Jordan Rivera Media, [Bank name], routing [•••], account [•••]. Check payable to Jordan Rivera Media at the address above.

Notes: Live links: [YouTube URL], [Reel URL]. Thank you. Questions about this invoice: jordan@example.com.

How to write line items

Deliverables

One line per deliverable, described the way the contract describes it: platform, format, length, and the date it went live. The live date matters because usage and exclusivity windows often start from it.

Cross-posts are their own lines. A Reel that repeats a TikTok is still a second deliverable.

Usage rights

If the brand can use your content beyond your own organic post (reposting on its channels, running it as an ad, whitelisting through your handle), put that on a separate line with:

• what content it covers,
• where it can be used (organic, paid, platforms),
• the territory, and
• the start date and length.

A separate line keeps a record of exactly what you licensed, and makes a later extension easy to invoice. Our guide to usage rights and exclusivity fees explains how creators price these.

Exclusivity

State the category and the window, starting date included. "No competing camping-gear sponsorships, 60 days from Oct 28" is clear. "Exclusivity" alone isn't.

Other add-ons

Rush fees, extra revision rounds, raw footage, travel and product purchases each get their own line, with the date or email where the brand approved it. Expense reimbursements can be listed at cost with receipts attached.

Deposits and partial payments

If you invoiced a deposit, the final invoice shows the full contract amount, subtracts the deposit (referencing the deposit invoice number), and shows the balance due. That makes the full deal visible on one page.

Payment terms

The terms on your invoice should match what the contract says. Common options:

• Due on receipt. Common for small brands and deposits.
• Net 15 / Net 30. Due 15 or 30 days after the invoice date.
• Net 45 / 60 / 90. Longer terms many larger brands and agencies use. Influencer Marketing Hub reports brands "routinely push Net-60, Net-90, or even Net-120" (Influencer Marketing Hub).
• Split payments. For example, 50% on signing and 50% on delivery, which the same source describes as a common structure.

Some places set a default. New York City's Freelance Isn't Free Act, for example, says payment is due on the date in the contract, or within 30 days after the work is completed if the contract has no date, for covered freelance work (NYC DCWP). Our guide to what to do when a brand pays late covers similar laws elsewhere.

Always write the actual due date next to the terms. "Net 30" leaves AP to calculate it; "Due December 3, 2026" doesn't.

Payment methods

List only the methods you accept, with what the payer needs for each:

• ACH (bank transfer). Common for U.S. companies. Usually set up through vendor onboarding rather than printed on the invoice.
• Wire. Faster for large or international payments; your bank may charge an incoming wire fee.
• Check. Still used by some companies. Include the payee name and mailing address.
• PayPal, Venmo Business, Stripe payment link. Convenient for small brands. Note that these platforms may send their own tax forms, and fees come out of what you receive.

If a brand insists on a payment platform you don't use, ask whether it can pay by ACH instead before agreeing.

File format and sending

• Send a PDF, not an editable document.
• Name the file clearly: Invoice-1047-ExampleOutdoor-PO88213.pdf.
• Email it to AP, copy your contact, and put the invoice number, amount and due date in the email body.

See how to invoice a brand for the full sending process, including W-9s and vendor setup.

Keep your invoices

Keep a copy of every invoice you send along with proof of payment. They're part of the records that support the income on your return. The IRS's general guidance is to keep records for at least three years, and longer in some situations (IRS: How long should I keep records?).

How STAKD handles this

Most of the work in an invoice is retyping things you already know: the brand's details, the deliverables, the amounts, the dates. STAKD generates the invoice from the campaign instead:

• Pre-filled from the campaign. Each brand deal is a campaign with its deliverables and amounts, notes and a linked brand contact. Start an invoice from it and the brand's name, contact, email and address fill in, and you choose which deliverables to bill as line items. A deliverable you've already invoiced is marked, which helps with deposits and milestone invoices.
• Your details once. Business name, address, logo and payment instructions are saved in your invoice settings and appear on every PDF.
• PDF sent through Gmail. Send the invoice from your connected Gmail with the PDF attached.
• Status and reminders. Invoices are tracked as draft, sent, paid or overdue. For an overdue invoice, STAKD drafts a payment-reminder email that you review and send yourself.

STAKD is free to start on the Starter plan, with no card required, and includes a 14-day free trial of Pro features. Some features are on paid plans; see pricing.

Related guides

• How to invoice a brand as a creator
• What to do when a brand pays late
• Usage rights and exclusivity fees
• How to track brand deals