Brand Pitch Email Templates for Creators
A good brand pitch email is short (about 100 to 200 words), names the brand and a specific content idea in the subject line, explains in one sentence why your audience fits, gives two or three real numbers, links your media kit, and ends with one easy question. Below are six templates for the situations creators actually run into: a cold pitch, a warm pitch after the brand engaged with you, a pitch built around a campaign idea, a follow-up, a re-pitch after a past deal, and a reply when a brand asks for rates.
Everything in [brackets] is a placeholder. Replace all of it. A template that still says "[Brand]" is worse than no email.
Before you use these templates
Templates save time on structure. They don't replace the parts that get replies:
- A real reason you're pitching this brand. One specific line about their product and your channel.
- A concrete idea. Not "a collab." A video, a segment, a format.
- Accurate numbers. Median views on the format you're pitching, from a recent window. Don't round up.
- The right person. A template sent to a support inbox mostly goes nowhere. See how to find brand contacts, or use STAKD's Partner Finder to look up the marketing decision-maker and their verified email.
- A working media kit link. If you don't have one, start with how to make a media kit.
Keep the subject line honest. Fake "Re:" or "Fwd:" subject lines on a first email erode trust, and under the CAN-SPAM Act, subject lines on commercial email can't be deceptive (FTC). That's general information, not legal advice.
Template 1: Cold pitch
Use when the brand has never heard of you and you have no prior contact.
Subject: [Content idea] with [Product] for [your audience type]
Hi [First name],
I run [Channel name], a [platform] channel about [niche]. I've used [Product] for [time period / specific project], and it shows up in [number] of my videos already.
My audience is mostly [audience description: who they are and what they buy]. They regularly ask me [specific question related to the brand's category].
Idea: [one or two sentences describing the content, e.g. "a 60–90 second segment in my upcoming [project] video showing how I use [Product] for (specific task)"].
Recent numbers: [median views per video over last X uploads], [one engagement or audience stat], [audience location if relevant].
Media kit: [link]
Would this be a fit for [Brand] this [quarter/season]? Happy to send rates.
[Your name] [Channel link]
Why it works: The first line proves you're a real user. The idea gives them something to picture. The ask is one question.
Template 2: Warm pitch (after the brand engaged with you)
Use when the brand liked, commented, shared or reposted your content, followed you, or replied to you somewhere.
Subject: Thanks for the [share/comment] on my [Product] video
Hi [First name],
Thanks for [specific engagement, e.g. "resharing my (video title) on (platform) last week"]. That video has [specific result, e.g. "(X) views and a lot of comments asking where to buy"].
Since your audience and mine clearly overlap, I'd like to do something more deliberate. [One-sentence idea, e.g. "A dedicated video putting (Product) through (specific test)"].
My media kit is here: [link]. Recent average: [median views per video].
Who's the best person to talk to about creator partnerships? If that's you, I can send a short proposal with rates.
[Your name] [Channel link]
Why it works: You're referencing something they already did, so it's not cold. If the person who engaged runs the social account but not partnerships, the last line gets you forwarded.
Template 3: Pitch with a specific campaign idea
Use when you've spotted a product launch, seasonal moment or campaign the brand is running, and you have a clear idea that ties into it.
Subject: Idea for your [launch/season/campaign name]: [short hook]
Hi [First name],
I saw [Brand] is [launching (product) / running (campaign) / heading into (season)]. I have an idea that fits it.
The idea: [2–3 sentences. What the content is, what happens in it, and how the product is used.]
Deliverables: [e.g. "1 YouTube integration (60–90 sec) + 1 Short cut from the same footage"]
Timing: [When you'd film and publish, tied to their timeline.]
Why my audience: [One sentence on who they are and why they'd care.]
Numbers and past partners are in my media kit: [link]
If the timing works, I can send a quote with options. Should I send it to you or someone else on the team?
[Your name] [Channel link]
Why it works: It does the brand's planning for them. A marketer can forward this to a manager as-is.
Tip: if you include a draft price range in this one, put usage rights and exclusivity on separate lines. See usage rights and exclusivity fees.
Template 4: Follow-up after no response
Use about 5 to 7 business days after your first email. Reply in the same thread so they have context. If you set a follow-up date on the contact in STAKD when you send the first pitch, this one shows up on your dashboard calendar instead of relying on memory.
Subject: (keep the original thread subject)
Hi [First name],
Following up on my note about [content idea]. Since then, [something new: "my (video) passed (X) views" / "I've started filming the (project) build" / "I put together a rough outline"].
Happy to adjust the idea or format if something else works better for [Brand]. Is this worth a quick conversation?
[Your name]
Why it works: It adds something new and stays short. A second follow-up and when to stop are covered in how to follow up with brands.
Template 5: Re-pitch after a past deal
Use when you've already worked with the brand and want to do it again. Send it while results are fresh, typically a few weeks after the content goes live.
Subject: [Campaign name] results + next idea
Hi [First name],
Thanks again for [campaign name]. Quick recap of how it did:
- [Views/plays to date]
- [Engagement: comments, saves, shares, clicks if you have them]
- [Any qualitative signal: "dozens of comments asking about (Product)"]
[If you have them: "Your team mentioned (result on their side)." Don't guess at their sales numbers.]
For next time, I'd suggest [new idea, e.g. "a follow-up video six months in, showing how (Product) held up"]. I could also do [second option, e.g. "a two-video package across (months)"].
Want me to put together a proposal for [quarter/month]?
[Your name]
Why it works: Reporting results before asking makes you look like a partner, not a vendor. Offering a package can lead to ongoing work.
Template 6: Reply when a brand asks for rates
Use when a brand responds to your pitch, or reaches out first, with "What are your rates?"
Subject: (reply in thread)
Hi [First name],
Thanks for getting back to me. To give you an accurate quote, could you share:
- Deliverables and platforms you have in mind
- Whether you'd like to use the content on your own channels or in ads, and for how long
- Any exclusivity requirements
- Your timeline
- Your budget range for this, if you have one
For reference, my rate for [standard deliverable, e.g. "a 60–90 second YouTube integration with organic posting on my channel"] starts at [$X]. Usage rights, exclusivity, and extra deliverables are quoted separately.
[Your name]
Why it works: You give them a real starting number, which keeps things moving, while protecting yourself from quoting a flat fee that quietly includes ad rights. For setting that number, see how much to charge for a brand deal, or get a suggested range from STAKD's PricePoint calculator. For the back-and-forth after, see how to negotiate a brand deal.
Subject lines that work
Honest, specific subject lines tend to do better than clever ones. Patterns to borrow:
- "[Content idea] featuring [Product]"
- "[Channel name] x [Brand]: [format] idea"
- "Idea for your [launch/season]"
- "[Product] in my [project] video?"
- "[Campaign name] results + next idea"
Avoid all caps, "URGENT," fake reply prefixes, and anything that oversells your numbers.
How to personalize a template in five minutes
- Look at the brand's last few social posts and any recent launches. Find one thing to reference.
- Find a video of yours where their product or category already appears. Link it.
- Write one idea that only makes sense for this brand. If you could paste the same idea into a pitch for a competitor without changes, it's too generic.
- Choose the two or three numbers that matter for the format you're pitching.
- Read it on your phone. If you have to scroll a lot, cut.
How STAKD handles this
Templates fix structure. The slow parts are everything around them: finding who to send it to, personalizing it for each brand, and remembering which follow-up is due when you have 20 pitches out. STAKD is built for that loop:
- Partner Finder looks up the marketing decision-maker at a brand and their verified email. "Add to Contacts" saves them to your brand CRM in one click.
- Perfect Pitch drafts a personalized pitch for that specific brand, following the same shape as the templates above. You edit it (your real product story, your idea, your numbers) and send it yourself.
- The brand contact CRM gives each contact an outreach status and a follow-up date. Follow-ups show on your dashboard calendar, which is when Template 4 goes out.
- PricePoint suggests a rate range from your platform stats and the deal details, with a usage-rights setting (organic only, 30 days, 90 days, perpetual), so your Template 6 reply has a number behind it.
- Your media kit is a shareable link with Instagram, TikTok and YouTube stats refreshed every night, so the "[link]" in every template stays current.
You can start free on the Starter plan with no card, and try Pro features free for 14 days. See plans.
A note on CAN-SPAM
A pitch that promotes your services can count as a commercial email even when it's a single, personal message. The FTC says CAN-SPAM "covers all commercial messages," not just bulk email, and makes no exception for business-to-business email. Its basic requirements include accurate sender information, non-deceptive subject lines, a valid physical postal address (a registered PO box or private mailbox is allowed), and a working way to opt out that you honor (FTC). In practice: send from your real name, put a mailing address in your signature, add a line like "If this isn't a fit, just reply and I won't follow up," and mean it. This is general information, not legal advice. More detail in how to find brand contacts.